Social Media for Business

Facebook: A haven of Baby Boomers and Gen X (and the millennials that love them!). This early platform blends images, video and long-form writing to share your unique message with the world.

Instagram: Facebook's little cousin, Insta, gives you all the deets - in fewer characters, smaller image sizes, and a character limit. Oh! And videos are capped at 15 seconds - or you have to use Instagram REELS - a live + on-demand video library. Cue vibrant colors and dreamy vistas - hand-made for Instagram's many features for sharing and supporting.

Pinterest: BIG Images, Big Message. Segmentation by Niche is 100% important.

YouTube: The home of memes, funny personal videos and business-building tools make this channel a valuable resource and a favorites-list must have!

Blogs: More info. More in-depth. More focus. These types of posts run the gamut when it comes to validity, but can be a GREAT resource when it comes to gathering information - so people do seek them out when researching. And for many web hosting companies, the blog feature is built into your website already. (Almost like it's free!)

Would you like to learn more? Visit the Travel Leaders' Social Media microsite for channel overviews, tutorials, toolkits and more.